José Antonio Fernández Carbajal

Chairman of the Board of FEMSA

Mr. Fernández joined FEMSA in 1988. He was appointed CEO in 1995 and Chairman in 2001, serving in both positions until January 2014. He is Vice Chairman of the Heineken N.V. Supervisory Board and member of the Heineken Holding N.V. Board, and also serves as Chairman of Coca-Cola FEMSA, FEMSA Foundation, Tecnológico de Monterrey, and the US-Mexico Foundation. He is a member of the Board of Industrias Peñoles and Grupo Televisa, and co-chairs the Mexico Institute of the Woodrow Wilson Center. His degrees in Industrial Engineering and Systems and MBA were both earned from Tecnológico de Monterrey.

Daniel Alberto Rodríguez Cofré

Chief Executive Officer of FEMSA

Daniel Rodríguez was apointed Chief Executive Officeer on January 2022. Mr. Rodríguez joined FEMSA in 2015 as Chief Financial and Corporate Officer, and from January 2016 to December 2021 he was the Chief Executive Officer of FEMSA Comercio. Prior to joining the company he was CFO and then CEO of CENCOSUD (Centros Comerciales Sudamericanos, S.A.), among other senior finance and management positions in Latin America, Europe and Africa. He is an alternate member of the Boards of Coca-Cola FEMSA and FEMSA. Mr. Rodríguez holds a forest engineering degree from Austral University of Chile and an MBA from Adolfo Ibañez University.

Francisco Camacho Beltrán

Chief Corporate Officer of FEMSA

Mr. Camacho joined FEMSA in 2020 after a long track record in senior management positions in consumer product companies around the world, including Procter & Gamble and Revlon. In 2000, he joined Danone as head of its Bonafont water operations in Mexico. For the next 20 years, he held varying responsibilities in the water and dairy segments, while driving growth and innovation. In 2011, he became a member of Danone’s Executive Committee, leading the Global Customer Team and serving as Corporate Chief Growth and Innovation Officer. He was Executive Vice President and global head of the Essential Dairy and Plant Based business and responsible for Global Industrial Operations and Supply Chain.

Gerardo Estrada Attolini

Director of Administration and Corporate Control

Mr. Estrada joined FEMSA in 2000 and was appointed to his current position in 2020. Previously he served as Chief Financial Officer of FEMSA Cerveza and FEMSA's Corporate Finance Director. Prior to his incorporation to FEMSA, he occupied different executive positions in the finance areas of Mexican companies in the financial and industrial sectors. He holds an Accounting degree and an MBA from ITESM.

Alfonso Garza Garza

Vice-President of Strategic Businesses of FEMSA

Mr. Garza joined FEMSA in 1985 and held various positions including CEO of FEMSA Empaques. In 2012 he was appointed to his current position. He served as President of the Employers Confederation of Mexico (Coparmex) for the state of Nuevo León (2011-2013), and has served as National Vice President since 2009. He is Chairman of the Talent and Culture Committee of Tecnológico de Monterrey, and member of the Board of Coca-Cola FEMSA and Tecnológico de Monterrey. Mr. Garza earned a Bachelor’s degree in Industrial Engineering from Tecnológico de Monterrey and completed postgraduate coursework at IPADE.

Roberto Campa Cifrián

Coporate Affairs Director

He joined FEMSA in 2019, after a long career in the public, private and social sectors. Highlight his positions as Secretary of Labor and Social Welfare of the federal government, Undersecretary of the Interior, Federal Consumer Procurator, representative in the Legislative Assembly of the Federal District and Federal Deputy. Roberto Campa holds a bachelor's degree in law from the Universidad Anáhuac.

John Anthony Santa María Otazúa

Chief Executive Officer of Coca-Cola FEMSA

Mr. Santa Maria was appointed to his current position in 2014, having joined Coca-Cola FEMSA in 1995 and having served in several senior management positions since then, including COO of the company’s Mexico Division, and Strategic Planning and Business Development Officer. Mr. Santa Maria earned a Bachelor´s degree and an MBA with a major in Finance from Southern Methodist University.

Raymundo Yutani Vela

Senior Vice President of Human Resources of FEMSA

Raymundo Yutani was appointed Director of Human Resources at FEMSA in 2018. He joined FEMSA Comercio in 1999 as Director of Human Resources, a position he held until 2014. Between 2014 and 2018, he was Director of Human Resources at Coca-Cola FEMSA. Before joining the company, he was Director of Human Resources North at Banca Serfín, today Santander. He is a graduate of the Public Accountant career and has a master’s degree in Business Administration from the Regiomontana University. Additionally, he completed the AD1 program at IPADE and is certified as a Coach by Newfield Consulting.