Management

Mr. Fernández joined FEMSA in 1988. He was appointed CEO in 1995 and Chairman in 2001, serving in both positions until December 2013. He is Chairman of Coca-Cola FEMSA, FEMSA Foundation, chairman of the board of trustees of Fundación FEMSA and board member of Industrias Peñoles, S.A.B. de C.V. He has been a member of the Board of Trustees of Tecnológico de Monterrey, where he served as Chairman of the Board from 2012 to 2023. In 2017, he has elected as a full-term member of MIT Corporation, where he contributes the Student Life and Undergraduate Education committees. He is also a member of the Board of Global Advisors of the Council for Foreign Relations. His degrees in Industrial Engineering and Systems and MBA were both earned from Tecnológico de Monterrey.

Mr. Camacho joined FEMSA in 2020 after a long track record in senior management positions in consumer product companies around the world, including Procter & Gamble and Revlon. In 2000, he joined Danone as head of its Bonafont water operations in Mexico. For the next 20 years, he held varying responsibilities in the water and dairy segments, while driving growth and innovation. In 2011, he became a member of Danone’s Executive Committee, leading the Global Customer Team and serving as Corporate Chief Growth and Innovation Officer. He was Executive Vice President and global head of the Essential Dairy and Plant Based business and responsible for Global Industrial Operations and Supply Chain. He holds a Computer Systems degree and an MBA from ITESM.

Mr. Estrada joined FEMSA in 2000 and was appointed to his current position in 2020. Previously he served as Chief Financial Officer of FEMSA Cerveza and FEMSA's Corporate Finance Director. Prior to his incorporation to FEMSA, he occupied different executive positions in the finance areas of Mexican companies in the financial and industrial sectors. He holds an Accounting degree and an MBA from ITESM.

He joined FEMSA in 2019, after a long career in the public, private and social sectors. Highlight his positions as Secretary of Labor and Social Welfare of the federal government, Undersecretary of the Interior, Federal Consumer Procurator, representative in the Legislative Assembly of the Federal District and Federal Deputy. Roberto Campa holds a bachelor's degree in law from the Universidad Anáhuac.

Raymundo Yutani was appointed Director of Human Resources at FEMSA in 2018. He joined FEMSA Comercio in 1999 as Director of Human Resources, a position he held until 2014. Between 2014 and 2018, he was Director of Human Resources at Coca-Cola FEMSA. Before joining the company, he was Director of Human Resources North at Banca Serfín, today Santander. He is a graduate of the Public Accountant career and has a master’s degree in Business Administration from the Regiomontana University. Additionally, he completed the AD1 program at IPADE and is certified as a Coach by Newfield Consulting.

Mr. Arenas began his career at FEMSA in 1984 and joined FEMSA Comercio in 2001 as Strategic Planning Manager. In 2007, he was promoted to the head of FEMSA Comercio’s Planning and Information Technology Department, followed by the Supply Chain Department for OXXO, and later the Commercial Department of OXXO. In January 2016, he was appointed Director General of OXXO Mexico and assumed his current role as of January 1, 2022. Up until 2020, he participated in the National Association of Self-Service and Department Stores (ANTAD) in Mexico and continues to be a member of the International Council and the Latin American Council of the Association For Convenience & Fuel Retailing (NACS). He graduated with a degree in Computer Science from the Autonomous University of Nuevo León.

Mr. Belaúnde assumed the role of Director General, Health Division in 2022, following his role as CEO of the FEMSA Comercio Health Division since 2016. He brings to this role more than 25 years of experience in global companies across three different markets: retail banking, retail-fashion, and the pharmaceutical industry. Prior to FEMSA, he supervised business units in multiple countries, including as general manager at Ripley Perú (2012-2016); as operations manager at Ripley Chile (2008-2012); and as commercial bank manager at Banco Santander Chile (1996-2008). He completed his studies in economics at the Universidad del Pacífico in Lima, Peru.

Mr. Fernández began his career in FEMSA Retail operations in 2018 as head of Strategic Planning for OXXO Mexico. Prior to that, he ran Coca-Cola FEMSA´s Central America division from 2015 to 2018. He also served as CEO of FEMSA´s plastics division, Plásticos Técnicos Mexicanos and head of sales and operations in México City at HEINEKEN México. Prior to his work at HEINEKEN, he co-founded and ran Vestige Capital, a search fund based in Mexico seeking to acquire and operate small and medium-sized companies in Mexico. While at Vestige, he co-led the acquisition of BOMI Group de México a third-party logistics provider for the Mexican healthcare industry. He has taught a class on entrepreneurship and was the founding chairman of the board of the Entrepreneurship Institute in Tecnológico de Monterrey. He received his MBA from Stanford University Graduate School of Business and his Bachelor’s degree in Industrial Engineering from Tecnológico de Monterrey.

Mr. Craig joined Coca-Cola FEMSA in 2003. With over 27 years of experience in the beverage industry, he previously served in several senior management positions at Coca-Cola FEMSA, including as Director of Operations for the Brazil Division from 2016 to 2022, and previously Chief Operating Officer of Argentina, CFO and Strategic Planning Director of South America Division, CFO, Planning and Corporate Affairs Director of Mercosur Region, and Corporate Finance and Treasury Director of Coca-Cola FEMSA. He has a Bachelor’s degree in Industrial Engineering from ITESM, an MBA from the University of Chicago Booth School of Business, and a Master’s degree in International Commercial Law from ITESM.

Mr. Spas was the Chief Financial Officer of Coca-Cola FEMSA until December 2022. He has 24 years of experience in the food and beverage sector in companies such as Grupo Mavesa and Empresas Polar in Venezuela, Kraft Foods, SAB Miller in Latin America and Bacardi y Compañía S.A. de C.V. in Mexico, holding different positions in marketing, as regional officer and as VP Managing Director. He holds a Bachelor’s Degree in Business Administration from Universidad Metropolitana in Caracas, Venezuela, and an MBA from Emory University, Goizueta Business School in Atlanta, Georgia, US.