FEMSA Schedules Conference Call to Discuss Fourth Quarter and Full Year 2007 Financial Results

Monterrey, Mexico, February 8, 2008 — Fomento Económico Mexicano, S.A.B. de C.V. ("FEMSA") (NYSE: FMX; BMV: FEMSAUBD) is pleased to invite you to participate in its Fourth Quarter and Full Year 2007 Conference Call that will be held on:

Tuesday, February 19, 2008
1:00 PM Eastern Time
(12:00 PM Mexico City Time)

Javier Astaburuaga, Chief Financial Officer of FEMSA, will host the call and discuss FEMSA's 4th quarter and full year 2007 financial results, followed by a question and answer session. The quarterly results will be released on February 19 before the markets open.

To participate in the conference call please dial
Domestic US: (1 888) 259-8552
International: (913) 312-1403

The conference call will be webcast live through streaming audio. For details please visit www.femsa.com/investor

If you are unable to participate live, the conference call replay will be available through March 3, 2008; dialing Domestic US: (1 888) 203-1112 / International: (719) 457-0820 using passcode: 9468059. Additionally, the conference call audio will be available on http://ir.femsa.com/results.cfm

FEMSA is the leading beverage company in Latin America. It controls an integrated beverage platform that comprises Coca-Cola FEMSA, the largest Coca-Cola bottler in the region; FEMSA Cerveza, one of the leading brewers in Mexico, with presence in Brazil, and an important beer exporter to the United States and other countries; and Oxxo, the largest and fastest growing convenience store chain in Mexico with over 5,200 stores.