FEMSA Shareholders Approved Ps. 6,684 Million Dividend

Monterrey, Mexico, December 6, 2013 - Fomento Económico Mexicano, S.A.B. de C.V. ("FEMSA"; NYSE: FMX; BMV: FEMSAUB, FEMSAUBD) ("FEMSA" or the "Company") held its Annual Ordinary General Shareholders Meeting today, during which the shareholders approved the payment of a cash dividend in the amount of Ps. 6,684 million, consisting of Ps. 0.416666 per each Series "D" share and Ps. 0.333333 per each Series "B" share, which amounts to Ps. 2.00 per "BD" Unit (BMV: FEMSAUBD) or Ps. 20.00 per ADS (NYSE: FMX), and Ps. 1.666667 per "B" Unit (BMV: FEMSAUB). The dividend will be payable as of December 18, 2013.

FEMSA is a leading company that participates in the beverage industry through Coca-Cola FEMSA, the largest franchise bottler of Coca-Cola products in the world; and in the beer industry, through its ownership of the second largest equity stake in Heineken, one of the world's leading brewers with operations in over 70 countries. In the retail industry it participates with FEMSA Comercio, operating various small-format chain stores, including OXXO, the largest and fastest-growing chain of stores in Latin America. All of which is supported by a Strategic Business unit.