FEMSA Schedules Conference Call to Discuss Third Quarter 2010 Financial Results

Monterrey, Mexico, October 12, 2010 - Fomento Económico Mexicano, S.A.B. de C.V. ("FEMSA") (NYSE: FMX; BMV: FEMSAUBD) is pleased to invite you to participate in its Third Quarter 2010 Conference Call that will be held on:

Javier Astaburuaga, Chief Financial Officer of FEMSA, will host the call and discuss FEMSA's 3rd quarter 2010 financial results, followed by a question and answer session. The quarterly results will be released on October 22 before the markets open.

The conference call will be webcast live through streaming audio. For details please visit www.femsa.com/investor

If you are unable to participate live, the conference call replay will be available on http://ir.femsa.com/results.cfm

FEMSA is a leading consumer company in Latin America. It controls Coca-Cola FEMSA, the largest Coca-Cola bottler in the region, and Oxxo, the largest and fastest growing convenience store chain in Mexico with over 8,000 stores. FEMSA is also a significant investor in Heineken, a leading global brewer.