FEMSA Schedules Conference Call to Discuss Fourth Quarter and Full Year 2008

Monterrey, Mexico, February 13, 2009 - Fomento Económico Mexicano, S.A.B. de C.V. ("FEMSA") (NYSE: FMX; BMV: FEMSAUBD) is pleased to invite you to participate in its Fourth Quarter and Full Year 2008 Conference Call that will be held on:

Javier Astaburuaga, Chief Financial Officer of FEMSA, will host the call and discuss FEMSA's 4th quarter and full year 2008 financial results, followed by a question and answer session. The quarterly results will be released on February 26 before the markets open.

The conference call will be webcast live through streaming audio. For details please visit www.femsa.com/investor

If you are unable to participate live, the conference call replay will be available through March 6, 2009; dialing Domestic US: (1 888) 203-1112 / International: (1 719) 457-0820 using passcode: 4465369. Additionally, the conference call audio will be available on http://ir.femsa.com/results.cfm

FEMSA is the leading beverage company in Latin America. It controls an integrated beverage platform that comprises Coca-Cola FEMSA, the largest Coca-Cola bottler in the region; FEMSA Cerveza, one of the leading brewers in Mexico, with presence in Brazil, and an important beer exporter to the United States and other countries; and Oxxo, the largest and fastest growing convenience store chain in Mexico with over 6,000 stores.