FEMSA to Host Conference Call: Announcing FEMSA and Heineken to Join Forces in the U.S.A.

MONTERREY, Mexico--(BUSINESS WIRE)--June 21, 2004--Fomento Economico Mexicano, S.A. de C.V. ("FEMSA") (NYSE:FMX) (BMV:FEMSA UBD) (BMV:FEMSA UB), the Leader in Latin Beverages, will host a live teleconference followed by a question and answer session on June 21, 2004 at 4:00 P.M. Eastern Time (3:00 P.M. Mexico City Time).

    To participate in the conference call please dial:

    Domestic U.S.: 1-800-915-4836

    International: 1-973-317-5319

Alternatively, the webcast for this call can be accessed at FEMSA's website at http://ir.femsa.com.

A replay of our teleconference will be available immediately after the live event and until June 28, 2004 on our company website or by dialing: Domestic U.S.: 1-800-428-6051 and International: 1-973-709-2089, Passcode: 362629.

About FEMSA

FEMSA (NYSE: FMX; BMV: FEMSAUB, FEMSAUBD) is the leading integrated beverage company in Latin America. It controls an integrated beverage platform that comprises the largest Coca-Cola bottler in the region, Coca-Cola FEMSA; the second largest brewer in Mexico and important beer exporter to the United States, FEMSA Cerveza; and Oxxo, the largest and fastest growing convenience store chain in Mexico with over 2,800 stores.

    CONTACT: Fomento Economico Mexicano, S.A. de C.V., Monterrey
             Juan F. Fonseca, (52) 818-328-6245
             juan.fonseca@femsa.com.mx
             or
             Alan Alanis, (52) 818-328-6211
             alan.alanis@femsa.com.mx
             or
             Emily Klingbeil, (52) 818-328-6189
             emily.klingbeil@femsa.com.mx

    SOURCE: FEMSA