FEMSA Files 2009 SEC Annual Report

Monterrey, Mexico, June 25, 2010 — Fomento Económico Mexicano, S.A.B. de C.V. (“FEMSA”) (NYSE: FMX) filed its annual report on Form 20-F with the U.S. Securities and Exchange Commission today for the fiscal year ended December 31, 2009.

The report is available on FEMSA’s investor relations website at http://ir.femsa.com/sec.cfm. Shareholders may receive a hard copy of the report, which includes FEMSA’s audited financial statements, free of charge through the contact below.

Contact:
investor@femsa.com.mx
(52) 818-328-6167

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FEMSA is a leading consumer company in Latin America. It controls Coca-Cola FEMSA, the largest Coca-Cola bottler in the region, and Oxxo, the largest and fastest growing convenience store chain in Mexico with over 7,400 stores. FEMSA is also a significant investor in Heineken, a leading global brewer.